Bidding Strategy
- Good click through rate averages between 2% - 3% (this is what most people are working with)
- Increases in clickthrough means increasing in budget
- Did the traffic you generated, drive them to a lead or action on your site
- Traffic analysis indicateing leaving after home would suggest no
- Go past home page
- Visit at least 3-4 pages
- Request info or purchase
- Did they call or do some sort of ofline contact