Communications Strategy
- "Plan, Build & Grow Your Business Online"
- What should your traffic logs look like
- What would be perfect
- Who are the unique visitors
- Is the trend going up or down
- Who are your competitors
- What are the keywords & phrases that define your site
- Do these match your competitors
- What are the market definitions of your visitors
- What path should they take
- How often would they visit
- What final step would indicate something was completed
- Did they get what they came for?