Photoshop and Illustrator have been the defacto standard for graphic design but new software tools specifically designed for the world inhabited within our devices have been appearing and one in particular is at a whole new level.
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This digital marketing infographic nails it in 7 steps on how small businesses should frame their marketing approach.
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How it's the most popular CMS I can't figure. Have you ever seen digital rage? Hacked sites induce that. It's why I love Squarespace so much. Squarespace isn't anywhere on that list because it's designed completely differently than all those other platforms.
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A more elegant carousel beyond the standard Squarespace auto play Summary to showcase your awesome testimonials and 5 star reviews to build trust and connections with the real faces of your organization.
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Struggling to get your message out – to be seen and known by an audience you know is out there? Thinking about video but concerned about cost and time? There is another option which leverages our most innate sense and is a fraction of the cost in time and budget.
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Imagine the boldest ideas with no restrictions on what Digital Marketing could accomplish. How far out can your imagination go? I've taken a stab — would love to hear your ideas.
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Do you believe our attention is a finite resource? If so, consider how big and important the attention economy is as demonstrated just this past week by Apple, TED and the European Union.
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There are over 2 million blog posts published daily. Why bother? Because we tend to look at web statistics through a mass media lens when the web is nothing like mass distributed content: TV, radio, print. Millions of mini communities and niches of interests exist, intersecting and most importantly are directly accessible – with content.
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If you've not been reading all the privacy updates flooding your inbox like I have, you may not be thinking how impactful today may be for the future of digital marketing.
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Take the phrase "how many calories in a booger?" for example. You won't believe how many results come back for that question.
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Built in a day
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Keanu Reeves has actually been using Squarespace since 2015, and the company saw an opportunity to tap him as a spokesperson, using his small motorcycle business to tell their story. We’ve seen Squarespace become a huge digital marketing touchdown for companies of all sizes, but especially game changing for small businesses.
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Instead of thinking really big, there’s another approach that starts small. One that builds your tribe where every follower loves your work so much it spreads.
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10 actionable steps for kick-starting your digital marketing with minimal investment.
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I got a call from an SEO partner, Randy Pickard where he expressed frustration at how a major Google update dubbed “Phantom” severely impacted his current SEO, but how that change may give small businesses an advantage. We immediately recorded a podcast interview and here’s what I learned.
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