Micro Content Marketing
Micro Content Marketing is marrying micro content: 15-30 second content experiences with content marketing: producing ongoing content that educates, inspires and activates people into action around a product or service without explicitly selling that product or service.
That is not to say that a call-to-action isn’t ever present in Micro Content Marketing. It must be. It can be as simple as “our audience feels like we care for them”.
Does anything within the post we’re developing serve that mantra? If so, that’s all we need at a minimum.
Other posts will live on a range of CTA — like “join our email newsletter to get more ideas like this”. Or the most common, “follow for more tips like this”.
“Content Marketing: A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”
“Micro Content: Written copy, imagery and/or video content that can be consumed in 10-30 seconds or less.”
Micro Content Marketing is easy to produce and distribute — primarily focused around our mobile phone capabilities. It’s also universally serving all of our channels: social posts, our website and our monthly email blast.
We are focusing our Micro Content Marketing platform around the TikTok, Youtube & Instagram Reels short video format of 15 seconds.
We are scripting and controlling our capture and production process to ensure our content quality level is as high as it can be while also captured, produced and distributed as quickly and cost effectively as possible.
We are aiming for pennies per video, publishing 100 per year, serving 1,000 true fans.
