The Riverbank NFT Art Auction for Marketing Interns
“The NFT market value tripled in 2020, reaching more than $250 million. During the first quarter of 2021, NFT sales exceeded $2 billion.”
Beeple, Everydays: The First 5000 Days. Sold for: $69.3 million at famed auction house Christie’s on March 11
NFTs or non fungible tokens are, for the first time, enabling digital elements to be uniquely identifiable and ownable by a single person or entity (i.e. digital collectables).
The art world has been exploding with digital art’s new found legitimacy.
Like the good digital marketers that we are, we’re going to immerse ourselves into this new evolving digital space and see if we can push marketing forward in our communities with these new bridges between the physical and digital worlds.
NFT Art of Aurora, Batavia, Geneva, St Charles
Every picture is a real iPhone photo of a place along the Fox River Bike trail, from Aurora through St Charles. Only each have been stylized to look like a hand painted scene.
When you see the communities along the Riverbank through this mechanism, you think of a magical place.
And that’s what I’d argue many along this stretch of communities would say about this area and why I’m telling the story of marketing through these visuals.
Marketing Internship Fundraiser
The sole purpose of this NFT auction is to raise money for the Riverbank Marketing Internship. The money will go to fund software, gear and paid community marketing projects.
Take the guided tour
The Artwork
Sources
Time: NFTs Are Shaking Up the Art World—But They Could Change So Much More
Wikipedia: Non-fungible token
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