Scrolling: The Purest Content Navigation There Is

Written By Gary Ricke
Source: The UI Commute by Stefan Nikolovski

Source: The UI Commute by Stefan Nikolovski

You know mobile is important, but the scroll is the most important.

A click requires a focused action to reveal or go to more content which you can’t see until you execute that effort.

A scroll, on the other hand allows you to window shop as fast or slow as you wish. You can zip past content in a blur, reverse course, slow down — you have the purest of control. Variable for every single individual.

There was a time not to long ago

  • Used to hide things and require click

    • MIF mistake

  • Example: MIF report

    • Scroll pins content

    • Orbis new animation

    • Orbis anim logo

    • Animation tied to scroll

Gary Ricke http://orbisdesign.com
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