Unlocking AI to Boost Your Brand

Aug 15

Written By Gary Ricke

I. Introduction

The 50 minute meeting format was explained, with Gary mentioning he will aim to pack in as much valuable content as possible.
He reviewed how last week's meeting was recorded and broken into 10-12 segments in the members only section of his site. This makes the content more digestible.
Attendees were encouraged to email Gary with any questions they want covered in future meetings.
Gary offered to provide copies of his standard Squarespace website for attendees to use for free during the bootcamp. This allows them to test out the AI tools discussed.
He emphasized the importance of journaling for 10 minutes daily in the shared Google Drive folder. This content can be used to create marketing videos.

An overview of ChatGPT and other AI chatbots like Claude, Bing, and Perplexity was provided.
Gary discussed the various ChatGPT plugins, including the Zapier plugin to connect it to Google Docs. There are also plugins for image generation.
He highlighted the major differences between the free and $20 per month Pro version of ChatGPT, noting version 4 is significantly better.
He recommended joining Facebook groups focused on AI to learn more tips and see examples.

A demo was shown of using ChatGPT to generate JavaScript code by providing it a PDF document. Gary iteratively improved the code by testing and providing more instructions.
He discussed limitations around chatbots losing track of context after prolonged interactions. Breaking prompts into separate chats can help.

An example was shown where Claude provided false information about two companies it claimed to have acquired. Links to fake news articles were generated.
Gary discussed the issue of "hallucination" where AIs generate false information. Highlighted the need to verify anything questionable.

A detailed walkthrough was provided on using Midjourney for AI image generation, including tips on prompts and styles.
Midjourney was compared favorable to DALL-E and Stable Diffusion. The challenges of Discord were acknowledged but the value of joining groups was emphasized.

An example video was shown demonstrating how Bing, Midjourney, and voiceover can be combined to summarize a paywalled article.
Tips were provided on tweaking Midjourney images as needed in Photoshop. The importance of combining tools was emphasized.

The challenge of keeping stylistic choices similar across Midjourney images was discussed. Copying prompts and changing small details can help.
Limitations around generating logos and text with Midjourney were covered. Recommended searching for vector logos and editing in Figma.