The 10 Commandments of Digital Marketing for Small Business


It has never been a better time to be a small business with today's digital marketing tools. But it's easy to get overwhelmed. Here's an actionable list to keep you grounded.

1. Create content every day

  • Daily journal
  • Begin your body of work
  • We use audio driven content
  • It has to be unique
    • Drive with stories
  • It doesn’t have to be extensive
  • Go back and update popular posts

2. Treat your email list like a tribe

  • Write like you’re writing to an individual
  • Write 5 people each day with a simple note and a cool idea

3. Drive with stories

  • Your content must be unique
  • The easy way is to attach to your own customer stories
  • Master the headline

4. Amplify your content

  • You can spend as little as $1 / day, but you need to do more than just organic.

5. Organize your message by audience need

  • Be the answer to your targets questions (SEO golden rule)

6. It takes an ongoing effort

  • 6 - 12 months

7. Dominate specific social media challenges, not all

  • Start with 1 or 2 (i.e. LinkedIn, Instagram, Anchor, Facebook

8. Invest Daily in Trust

  • Local or association networks
  • Back linking
  • Reviews - how to properly solicit

9. Consistency

10. Create Content Every Day

The first and last commandments are the same because it's never been more important and it's the core of everything. If you're not speaking, you're not alive. 

Gary Ricke