Influencer Marketing Truths: A Wake-up Call to Today's Marketers

influencer-marketing-truth-hero.jpg

An instagram influencer shares outtakes to expose the truth. I shared this with my teenage daughters and they showed me more ways everyone doctors reality.

 

From INSIDER.com’s August 16 article on social media influencer Rianne Meijer, we get a dose of reality in how good people are getting at marketing.

I immediately shared this with my teenage daughters thinking, ‘they need to see this!‘.

Not only were they completely aware, but they went on to show me apps they use to smooth skin, remove blemishes – whiten the eyes.

 

The New Marketing Masters

The first thing I noticed about Meijer’s skills are how subtle they are. Notice the poses and the very slight color adjustments. Everyone has mega pixels cameras in their pockets and the mobile editing tools just keep getting better.

And lets not forget about the tutorials on how to do exactly this – Make your Instagram more captivating with these seven tips. How to create a ring light for your make-up tutorials for less than 20 dollars. There is no shortage of step-by-step instructions, videos and digital recipes for growing an audience.

The volume of these posts and seemingly unlimited options for crafting the perfect presentation should be teaching us professional marketers a lesson.

 
These really struck me in how little the change is other than the pose angle and the white of the shirt. What a difference the details make. After what my daughters showed me, I’m also sure she’s every-so-slightly smoothing out her skin.

These really struck me in how little the change is other than the pose angle and the white of the shirt. What a difference the details make. After what my daughters showed me, I’m also sure she’s every-so-slightly smoothing out her skin.

 

Get Real.

The first lesson I believe we need to adopt is learning how to capture and publish content quickly and in a guerrilla style.

That by all means doesn’t mean low quality. Meijer demonstrates how an understanding of framing, color and composition means a lot more than the equipment or post processing tools the marketing industry has relied on for decades.

The second lesson, perhaps more vitally important: how do we take marketing to the next level when anyone can do what we’ve been doing? And by anyone, I’m talking about 7th graders – my daughter – your daughter.

With the deep fake videos showing us the next level of what’s possible, the only way I see matching that trajectory is to choose a new one.

At Orbis, we are leaning into the real by focusing on conversations in the form of podcasts and voice overs for photo and video documentaries.

We’re working on integrating these inexpensive new tools like Anchor.fm the Insta360 One X and the PicoMic as embedded companions to the daily unfolding of our customer’s stories.

 
influencer-marketing-truth-final.jpg
 

My First HTML Website

When I left the family business to join an Internet start-up in 1995 I’ll never forget what my uncle told me. He was a middle school teacher at the time and when I told him of my new adventures, he thought it sounded exciting especially since he had just taught his class how to build HTML pages. Needless to say, he wasn’t that impressed.

Eventually he came to understand how significant my move was but that moment stung and if you’re not pushing into new marketing territory, you’ll likely find out just how savvy today’s children are at your job.

 

FeaturedGary Ricke