Testimonials that make your marketing more believable—7 Tips.
- Reviews and testimonials help marketers lend support to unsupported marketing claims. Your statements are marketing. Your customer's statements are social proof.
- Look to positive tweets or Facebook comments as a source. Encourage social media managers to collect. Cultivate positive feedback from emails. Get permission from customers to use.
- Stay away from a testimonials page. Visitors know it's just a collection of the good stuff. There's no context around a specific question a visitor has.
- Put testimonials on popular pages (many say every web page) – support the content with relevant testimonials.
- Testimonials can go within emails and any other touchpoint within your marketing funnel.
- Choose testimonials that are descriptive; not just positive: they should prove your product works or explain how it benefited.
- Make them real by including a photo.
- Salesforce.com blog
7 Ways to Use Reviews and Testimonials For More Believable Marketing
How to Effectively Use Testimonials
- Content Marketing Institute
9 Strategies for Using Customer Testimonials in Your Content