Testimonials that make your marketing more believable—7 Tips.

 
 One of the best testimonials we received when the President visited a client. Tied to a compelling image and is descriptive of our services.

One of the best testimonials we received when the President visited a client. Tied to a compelling image and is descriptive of our services.

  • Reviews and testimonials help marketers lend support to unsupported marketing claims. Your statements are marketing. Your customer's statements are social proof.
     
  • Look to positive tweets or Facebook comments as a source. Encourage social media managers to collect. Cultivate positive feedback from emails. Get permission from customers to use.
     
  • Stay away from a testimonials page. Visitors know it's just a collection of the good stuff. There's no context around a specific question a visitor has.
     
  • Put testimonials on popular pages (many say every web page) – support the content with relevant testimonials. 
     
  • Testimonials can go within emails and any other touchpoint within your marketing funnel.
     
  • Choose testimonials that are descriptive; not just positive: they should prove your product works or explain how it benefited.
     
  • Make them real by including a photo.
 
92% will trust a recommendation from a peer and 70% will trust a recommendation from someone they don’t know.
— via Nielsen Research @nielsen

Gary Ricke