New Marketing
The average small business spends 5% - 10%[1] of their annual revenue on marketing to sustain their business, 11% - 20% to grow aggressively.[2]
Multiple recent studies and industry reports show that paid digital advertising is delivering markedly worse results than it used to, and the rapid spread of “answer engines” is a major driver.[3]
Algorithmic shifts and the flood of AI-generated content are eroding social-media effectiveness for many small businesses with studies showing organic reach falling between 50-70 %.
New Marketing approaches lean into human-centric approaches, going back to old school relationship building: face-to-face events & networking, hand crafted print and leveraging AI
The New Marketing Stack
How we engineer marketing differently and cut traditional marketing costs by as much as 50%.
Wages
Content
Events & Networking
Website
AI
Print
Email
Tools
Social
Wages
Wages on average account for 35% of a companies marketing budget which includes both internal and external investments in consultants and agencies. What’s often unaccounted for is when small business owners perform many of their marketing tasks and don’t account for the $140 — $200 Billable/Opportunity Rate.
New marketing leverages digital natives — students / interns trained on today’s powerful AI tools which aid in writing, graphic design and audio and video production.
We’ve been developing a marketing intern program since 2020 and connecting customers with skilled marketers at significantly less cost.
Content Marketing
Content — literally the entirety of the internet, is the foundation of how AI and all the large language models function. The basis of the intelligence revolution is all of our content.
New Marketing scales content exponentially while remaining grounded in authenticity and at costs significantly less by leveraging AI.
We’ve streamlined our workflows to produce massive amounts of video and audio content and costs 10x less than traditional agencies.
Events & Networking
Our digital world is becoming saturated with AI slop and content people can’t trust. Face-to-face, even if over Zoom calls, is where people are shifting towards to find people and firms they can invest in with confidence.
New Marketing leans into events and attending events where real proves itself.
We’ve designed event templates that promote effectively to improve attendance and capture content efficiently.
Website
Having a digital home where people can learn everything there is to know about you is still critically important, but a website “design” means less that it ever has. What means more than ever is a virtually endless supply of deep, relevant, authentic content. Constantly growing. Constantly up-to-date.
New Marketing makes it easy to manage 1000 times more content than the traditional “design” has enabled organizations to manage and more importantly afford.
We reduce website build and management costs while simultaneously increasing content output with engineered
AI
Organizations need to do more than dabble in or supplement current workflows with AI. It needs to be a core component of your organization with well-defined and safe uses by all the people in your business. AI declarations will become critical as competitive advantages and trust builders.
New Marketing improves workflows and efficiencies in ways never before possible, but doesn’t degrade trust by taking shortcuts and not used carefully.
Most companies are reporting AI initiatives are not paying off.
We don’t use AI for AI’s sake, but study workflows and make those workflows pay-off by making them more efficient and effective.
Handwritten postcards and trading cards represent new ways to build relationships with a physical medium.
New Marketing creates deeper human connections that doesn’t feel automated but is cherished.
We drop the cost of traditional printing by designing small batch print artifacts which are hand delivered or hand felt. This is not “junk” mail. It’s print with care and purpose.
We’ve developed email templates which promote videos and podcasts, deploy in a fraction of time compared to traditional email campaigns and produce significant higher open and conversion rates.
New Marketing ensures every channel draws our audience to videos and podcasts and conversion driven website.
We drop the cost of traditional printing by designing small batch print artifacts which are hand delivered or hand felt. This is not “junk” mail. It’s print with care and purpose.
Tools
Consistent ongoing Marketing requires software and gear for capturing, designing, producing and distributing content. Getting your story out regularly requires photography, video and other materials.
New Marketing leverages the power of our current phones, low cost video and audio gear and AI.
We’ve pioneered very specific processes around our phones and gear that expands phone capabilities for minimal investment. Rather than hiring an agency, we strive to enable in-house capture and production.
Social Media
Social media has long been a favorite of small business because of it’s free
New Marketing leverages the power of our current phones, low cost video and audio gear and AI.
We’ve pioneered very specific processes around our phones and gear that expands phone capabilities for minimal investment. Rather than hiring an agency, we strive to enable in-house capture and production.
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Multiple recent studies and industry reports confirm that paid digital advertising is delivering markedly worse results than it used to, and the rapid spread of “answer engines” (Google’s AI Overviews, ChatGPT, Gemini, etc.) is a major driver.
Click-through rates are down double-digits
When Google’s AI Overview appears, paid-search CTR falls 25-35 % versus the same query without an AI answer
In verticals that live on question-style searches (finance, legal, healthcare, B2B tech) the drop is already at the high end of that range .
Ads are literally invisible on many SERPs
In a growing minority of cases no ads are shown at all when an AI Overview is served, because the overview pushes everything below the fold and Google sometimes declines to serve ad slots alongside it
Zero-click behaviour is exploding
80 % of consumers now resolve 40 % of their searches without ever leaving Google’s results page; that directly cannibalises both organic listings and the paid links that used to capture those clicks
Publishers & advertisers are already reporting revenue hits
MailOnline saw a 56 % plunge in CTR after AI Overviews rolled out; ad-tech newsletter Ad Tech Explained projects a 40 % drop in display revenue if answer engines keep siphoning search traffic
Cost-per-click is rising at the same time
Because inventory shrinks when AI Overviews appear, competition intensifies for the slots that remain; branded-keyword CPCs are already rising for many advertisers, so you pay more to get less traffic .
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