New Marketing
Traditional digital marketing is failing small businesses. Companies allocate 5-10% of revenue to marketing for maintenance, 11-20% for growth—but the channels absorbing those budgets deliver diminishing returns.
Paid advertising costs rise while AI answer engines intercept search traffic. Social media organic reach has collapsed 50-70% as algorithms prioritize engagement over relevance. AI-generated content floods every feed. The tactics that worked five years ago are bleeding money today.
New Marketing inverts this: face-to-face connection through strategic events, thoughtfully crafted print that cuts through digital noise, and selective AI deployment that amplifies human creativity rather than replacing it.
As digital spaces become AI-saturated, authentic human connection becomes your competitive advantage.
Wages
Wages typically consume 35% of marketing budgets, covering both internal staff and external consultants. What most small businesses miss: when owners handle marketing tasks themselves, they're spending time worth $140-$200/hour on work that could be delegated.
HOW WE LOWER COSTS
Since 2020, we've developed a marketing intern program that trains digital natives on AI-powered tools for writing, design, audio, and video production. You get skilled execution at a fraction of traditional agency rates—without sacrificing quality.
Content Marketing
Content is the foundation of how AI and search engines work. The intelligence revolution runs on the content we create. The question isn't whether to create content—it's whether you can afford to create enough of it to compete.
HOW WE LOWER COSTS
We've built workflows that produce 10x more video and audio content than traditional approaches, at one-tenth the cost. Our systems use AI to scale content production exponentially while keeping it grounded in your authentic voice and expertise.
Events & Networking
Digital spaces are drowning in AI-generated content people don't trust. Face-to-face connection—even over Zoom—is where prospects go to find people and firms they can confidently invest in. Real proves itself in person.
HOW WE LOWER COSTS
We've designed event templates that effectively promote attendance, systematically capture content during the event, and convert that content into ongoing marketing assets. One well-executed event generates months of authentic material.
Website
Your website needs to be a digital home where people can learn everything about you. But "website design" matters less than ever. What matters now: a virtually endless supply of deep, relevant, authentic content that's constantly growing and staying current.
The old model: expensive redesigns every 3-5 years with static content that ages poorly. The new model: continuously updated content that gets indexed by AI answer engines and serves your audience's actual questions.
HOW WE LOWER COSTS
We reduce website build and management costs while dramatically increasing content output. Our templates are designed specifically to get your content indexed by AI answer engines, making you visible where your prospects are actually searching.
AI
Most companies report their AI initiatives aren't paying off. That's because they're dabbling—adding AI as a supplement to existing workflows rather than rebuilding workflows around AI capabilities.
You need AI as a core component of your organization with well-defined, safe applications across every role. AI declarations will become critical competitive advantages and trust builders.
HOW WE LOWER COSTS
We don't use AI for AI's sake. We study your workflows, identify bottlenecks, and redesign processes to be more efficient and effective. The payoff comes from doing better work faster, not from cutting corners that erode trust.
Digital marketing consumes 57-72% of small business marketing budgets. Print? Just 2-5%, mostly business cards.
We flip this. Print cuts through digital clutter in ways algorithms can't suppress. But not junk mail—personalized postcards and trading cards that bridge physical and digital by driving connections to your videos and podcasts.
HOW WE LOWER COSTS
Small-batch printing designed for hand delivery or direct mailing. Every piece has purpose. Every piece creates a memorable impression. This isn't about volume; it's about impact per dollar spent.
Email remains one of the highest-ROI channels for small business—essential for both customer acquisition and retention. The challenge: consistency. Most businesses know they should email regularly but struggle to maintain the cadence.
HOW WE LOWER COSTS
We've built email templates optimized for promoting videos and podcasts. They deploy in a fraction of the time traditional email campaigns require, making consistent communication actually sustainable for small teams.
Tools
Consistent marketing requires gear for capturing, designing, producing, and distributing content. Photography, video, audio—getting your story out regularly used to require specialized equipment and expertise.
HOW WE LOWER COSTS
We've pioneered specific processes that maximize your phone's capabilities with minimal additional investment. Rather than hiring agencies, we enable in-house capture and production. You control your story; you control your timeline.
Bottom Line
Traditional marketing puts you on a treadmill: spend more to get the same results, then spend even more when platforms change their algorithms. New Marketing gets you off the treadmill.
We engineer systems that:
Produce more content at lower cost
Reach audiences through multiple channels
Build authentic relationships that compound over time
Make you less dependent on any single platform
The question isn't whether you can afford to try this approach. It's whether you can afford to keep doing what isn't working.
Book a 2026 New Marketing Strategy Session.
Are you ready to jump-start your 2026 marketing with some new marketing ideas? Book a marketing exploration session and take a look at our marketing budget options to help zero in on an strategy that makes 2026 your best year ever.
Try our new Marketing Calculator to help determine a best budget
Check out our marketing budget options to see what’s possible
Social Media
Small businesses loved social media because it was free distribution. But algorithmic shifts and AI-generated content have eroded effectiveness—organic reach is down 50-70% for most businesses.
The formats still work (short-form video isn't going anywhere), but the platforms are failing you.
HOW WE LOWER COSTS
We automate social media posting and support engagement with custom AI tools. But we don't stop at social—we expand distribution channels so you're not dependent on algorithms that can change overnight. Lower costs, broader reach, better control.