Ep 0 Introducing The Human AI Marketing Podcast
Episode Highlights
Summary: The Human AI Marketing podcast explores how storytelling, authenticity, and AI tools can help individuals and small businesses build brands, grow audiences, and create opportunities in today’s competitive landscape.
Why Storytelling Matters for Everyone
Whether you’re applying for your first job, starting a side gig, launching a small business, or even running a local club, marketing plays a central role in success. At the heart of good marketing is storytelling—the ability to share who you are, what you do, and why it matters.
Everyone, from interns and high school graduates to entrepreneurs and organizations, benefits from telling their story effectively. The better you tell your story, the more likely you are to reach your goals.
A “Third Option” Career Path: Audience Building
For those not pursuing college or trade school, there’s a third career option: audience building. This involves creating engagement for companies and organizations by scheduling events, sharing updates, interviewing people, and sparking conversations.
Audience building and branding are timeless skills. Even as AI reshapes industries, businesses will always need creators who can tell authentic stories. While the creator economy is competitive, there’s a wide-open space for those who combine storytelling with strategic marketing and AI tools.
The Human Edge in the Age of AI
AI can automate marketing tasks, but authenticity remains irreplaceable. As AI becomes capable of producing content at scale, audiences will seek what feels real and human. The winning formula is authentic storytelling supported by AI tools to increase efficiency and scale.
This blend allows creators to deliver high volumes of quality content—videos, podcasts, event coverage, interviews—without sacrificing the personal touch.
What the Podcast Offers
The Human AI Marketing podcast is designed as a companion to classes and tutorials, giving listeners deeper insights into marketing processes. Each episode explores a structured approach that includes:
Short-form videos (e.g., TikToks, Reels)
Long-form podcasts and interviews
Landing pages to house and organize content
Weekly social posts using automation tools
Monthly email campaigns
Handwritten postcard outreach for a personal touch
Custom GPTs trained on transcripts for every client
The Conversation-Centered Marketing Approach
A unique aspect of this process is that all marketing is conversation-driven. Instead of polished scripts, the focus is on real discussions with people connected to an organization.
The tools used include:
iPhones for interviews and B-roll
Insta360 cameras and drones for dynamic visuals
Descript for editing via transcripts
Kaing and Kapu for production, branding, and subtitles
This workflow makes it possible to efficiently transform conversations into polished, engaging content.
How AI Powers the Process
AI tools are central to the system, not as replacements for authenticity, but as amplifiers:
Editing: Removing filler words with one click.
B-roll: Generating video clips from still images.
Music: Creating original, copyright-free tracks tailored to content.
Voiceovers: Using AI-generated voices when needed (always disclosed).
These tools allow creators to produce professional-quality marketing assets quickly and affordably.
Building Toward a Custom GPT
A key part of the system is creating custom GPTs for each client, trained on transcripts from podcasts, videos, and classes. These AI assistants grow over time, becoming knowledge bases that clients can query for tailored insights and guidance.
Conclusion: The Future is Human + AI
The Human AI Marketing podcast highlights a new era of marketing where authenticity and storytelling remain at the core, while AI tools make it possible to scale like never before. For students, entrepreneurs, and creators alike, this represents an opportunity to carve out meaningful, impactful careers.
