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We can help you capture the light.†

[MOCK] Proposal for direct marketing and fundraising services.

OCTOBER 12, 2017

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We are honored to be invited to participate in the Acme Foundation’s search for a direct response marketing and fundraising partner.

The following is a mock proposal landing page.

 

Analysis∔

 

Kogi kombucha activated charcoal skateboard. Try-hard church-key iPhone slow-carb, aesthetic vexillologist hammock roof party plaid activated charcoal master cleanse cornhole taxidermy sartorial adaptogen. Sriracha normcore fam occupy raw denim vape, man braid lomo ugh blog etsy. 

 
 
 

90's gluten-free yuccie

Freegan cray humblebrag

 
 
 

Introducing the new brand and transition

Amazingly few discotheques provide jukeboxes. My girl wove six dozen plaid jackets before she quit. Six big devils from Japan quickly forgot how to waltz.
 

  • Overview of our Services
    • Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didn’t listen.
      Adding more to this.
  • Merging Two Direct Response Marketing Programs
    • She packed her seven versalia, put her initial into the belt and made herself on the way. When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Bookmarksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane. Pityful a rethoric question ran over her cheek, then she continued her way.

      On her way she met a copy. The copy warned the Little Blind Text, that where it came from it would have been rewritten a thousand times and everything that was left from its origin would be the word "and" and the Little Blind Text should turn around and return to its own, safe country. But nothing the copy said could convince her and so it didn’t take long until a few insidious Copy Writers ambushed her, made her drunk with Longe and Parole and dragged her into their agency, where they abused her for their projects again and again.

      And if she hasn’t been rewritten, then they are still using her. Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One

  • Crossover Donors
    • Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.

      It is a paradisematic country, in which roasted parts of sentences fly into your mouth.

      Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar.

      The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didn’t listen.

      She packed her seven versalia, put her initial into the belt and made herself on the way.

      1. When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Bookmarksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane.

      2. Pityful a rethoric question ran over her cheek, then she continued her way. On her way she met a copy.

      3. The copy warned the Little Blind Text, that where it came from it would have been rewritten a thousand times and everything that was left from its origin would be the word "and" and the Little Blind Text should turn around and return to its own, safe country.

    • But nothing the copy said could convince her and so it didn’t take long until a few insidious Copy Writers ambushed her, made her drunk with Longe and Parole and dragged her into their agency, where they abused her for their projects again and again. And if she hasn’t been rewritten, then they are still using her.

      Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One

  • Introducing the New Brand
    • Quick wafting zephyrs vex bold Jim. Quick zephyrs blow, vexing daft Jim. Sex-charged fop blew my junk TV quiz. How quickly daft jumping zebras vex.

      Two driven jocks help fax my big quiz. Quick, Baz, get my woven flax jodhpurs! "Now fax quiz Jack! " my brave ghost pled. Five quacking zephyrs jolt my wax bed.

      Flummoxed by job, kvetching W. zaps Iraq. Cozy sphinx waves quart jug of bad milk. A very bad quack might jinx zippy fowls. Few quips galvanized the mock jury box.

      Quick brown dogs jump over the lazy fox. The jay, pig, fox, zebra, and my wolves quack! Blowzy red vixens fight for a quick jump. Joaquin Phoenix was gazed by MTV for luck.

      A wizard’s job is to vex chumps quickly in fog. Watch "Jeopardy! ", Alex Trebek's fun TV quiz game. Woven silk pyjamas exchanged for blue quartz.

      Brawny gods just flocked up to quiz and vex him. Adjusting quiver and bow, Zompyc[1] killed the fox. My faxed joke won a pager in the cable TV quiz show.

      Amazingly few discotheques provide jukeboxes. My girl wove six dozen plaid jackets before she quit. Six big devils from Japan quickly forgot how to waltz.

      Big July earthquakes confound zany experimental vow. Foxy parsons quiz and cajole the lovably dim wiki-girl. Have a pick: twenty six letters - no forcing a jumbled quiz!

      Crazy Fredericka bought many very exquisite opal jewels. Sixty zippers were quickly picked from the woven jute bag. A quick movement of the enemy will jeopardize six gunboats.

      All questions asked by five watch experts amazed the judge. Jack quietly moved up front and seized the big ball of wax. The quick, brown fox jumps over a lazy dog. DJs flock by when MTV ax quiz prog.

      Junk MTV quiz graced by fox whelps. Bawds jog, flick quartz, vex nymphs. Waltz, bad nymph, for quick jigs vex! Fox nymphs grab quick-jived waltz. Brick quiz whangs jumpy veldt fox. Bright vixens jump; dozy fowl quack. Quick wafting zephyrs vex bold Jim. Quick zephyrs blow, vexing daft Jim. Sex-charged fop blew my

  • ~accord
 

Timeline

 
  • Summer Newsletter and CEO Messaging
    Explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness.

    No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful.

    More to add.
    • ^icn-image
    • #November 2017
  • Communicating The Merger
    Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure.

    To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?

    On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.
    More Info
    • ^icn-camera
    • #December 2017
  • Introduce the Story
    But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted.
    • ^icn-marker
    • #January 2018
  • Continue the Story & Branding
    In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.
    • ^icn-marker
    • #February 2018
  • All Materials Transitioned to New Branding
    But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?
    More Info
    • ^icn-marker
    • #February 2018
  • ~tmln
 

Social Media

 
 

Costs∔

 
  • Acme Direct Marketing Campaign
  • From previous campaigns | $000,000
  • Miscellaneous Digital Mail |   $00,000

  • New Donor Welcome Program |   $00,000

  • Lapse Prevention Program |   $00,000

  • Acknowledgement Program | $000,000 

  • Paid Social Media Advertising |     $0,000

  • Print Advertising |   $00,000

  • Another Price | $00,000

  • Assumptions

  • Acme Group | 0-36 month active mailable donor file is ~00,000 names 

  • ~~tbl
 
 

About Our Agency

 
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How we'll serve you

We'll excel at managing all aspects of your print and digital direct marketing response programs to ensure overall strategic direction and optimize efficiencies. We provide: 

 
 
 
 
 

 

Our People

 
 

Others We've Helped

With Direct Marketing & Fundraising

 
 
 

Choose Us

 
Thank You!
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