About Orbis
Since 1998
I left the family plastics business to start an internet company for the plastics industry with a friend in 1995 and then decided to start my own digital marketing company in 1998.
In these 26 years I’ve had the privilege of working with over 140 organizations within 29 industries and what I’ve learned is that building and inspiring an audience requires ongoing and consistent relationship building through content.
The easiest and most cost effective way to do this is with strict structure and a clearly defined plan.
The strongest long-term marketing investment you can make is the partnerships you build with people. This is why I’m partnered with some the best writers, photographers and videographers in marketing and who I’ll encourage you to work with directly (without me) if that suits your needs.
We’ve also partnered with marketing resources all over the world using Upwork.com and I’ll gladly connect you with them as well.


We help local small businesses set up the most cost effective marketing.
First, we like to work local. We know that face-to-face is the most efficient and working within our own community has the biggest impact.
That’s why we’ve established a marketing internship with Batavia High School and have connected students with businesses in the tri-city area.
Second, we believe in a holistic marketing approach that ties everything together: website, social media, email and search.
We use inexpensive and free tools designed within a structured and repeatable process to keep the costs down and the quality high.
Best way to get to know us? Watch our Marketing TikToks :)
Knocking out email designs in record time with ChatGPT and image generation with Dalle, Bing & MidJourney
There’s one thing that is universally important for every business and one that’s universally important for every person and we’re covering both today.
31 years ago today, the first web page was posted. Check out this Dr. Seuss version of the story.
This is INSANE what I was able to do with this PDF! Extract structure and build an interactive data filtering and sorting tool - everything with a new ChatGPT competitor called Claude — all in less than an hour.
Sail through a day in the life of a quintessential, small american town rich in tapestry of an authentic 4th of July, from the tranquil morning to the fireworks-lit night sky.
On the eve of our nation's birthday I thought I'd share a project that transports us back to those days #4thofjuly
Last month I held my very first art exhibition of art I generated from pictures shot on my and then rendered with AI. Here’s the backstories behind the art.
A new study shows the potential impact of large language models on jobs and it’s not looking good for white collar professions.
Don't miss out on the game-changing --seed parameter feature in MidJourney, which allows you to refine your favorite creations — improve your AI prompt engineering skills with this short video.
Descript offers user-friendly audio tools for text-based video editing, significantly improving audio quality through Studio Sound, compressors, and parametric EQ.
Discover the RESTRICT Act's implications on national security and its potential impact on innovation, rights, and the marketing and communications industry.
MidJourney 5, the groundbreaking text-to-image AI generator, brings revolutionary upgrades, redefining digital art with enhanced realism, flexible aspect ratios, and a language workout that opens new dimensions of creative possibilities.
Learn how small businesses can not only survive, but thrive during tough economic times by focusing on customer retention and leveraging social media.
Users have been reporting all sorts of ‘unhinged’ behavior from Microsoft’s AI chatbot including claiming it spied on Microsoft’s employees through webcams on their laptops and manipulated them.
Don’t have a Google Account — this how to create a “shell” account which uses your own company email and then use most of Google’s Services.
Using AI to rebuild a super low quality image and then enhancing with another AI tool to bring the subject to the forefront.
Written by ChatGPT with the prompt: “Write a poem about a groundhog seeing his shadow and thinking about marketing, in the style of Dr. Seuss”
Google has made their Google Business manager harder but reviews are on the line so don’t miss this short tutorial on how to whip those reviews into shape.
Watch a behind the scenes in how I turned a 2000 word article into a 60 second video with #chatgpt, Descript Overdub voice cloning, #midjourney text to image and Kapwing cloud video editor.
The Wall Street Journal reported last week that Meta is rebounding with AI after having the worst year in its history.
I felt like I was walking blocks from my home.
I’m now using AI tools every day on marketing projects for small businesses. Watch this 1 minute video to see 3 tools in action in this branding exercise.
I’m not a logo designer but I’ve had success using this process for several clients.
The same prompt for every image with the only thing changing is a style definition like an artist name.
And pitting it against itself.
This is the best description I’ve found for what ChatGPT may mean for marketing and beyond.
From ChatGPT and MidJourney
I believe holiday posts should do more than just wish people happy holiday….. I believe this Thanksgiving post does that and is perfect.
What happens when you mix Halloween, Christmas and Marketing? Why you should be doing this in your marketing.

Next Steps
Send us your website and we’ll perform a 22 point marketing analysis to help you see how we can help you ramp up your marketing and audience building.
Follow us on social media where we are focused exclusively on short videos on small business marketing posted weekly.
Exploring the mesmerizing world of AI art with MidJourney V6 and the impossible blend of Star Wars and 70s Bollywood - a pixel-perfect fusion that redefines creativity. It's not just art; it's a new reality crafted by AI.