There isn’t anyone you couldn’t learn to love once you’ve heard their story.

I recently re-watched the TED talk with Andrew Stanton from February 2012, titled “The clues to a great story” when I came across his 12 second segment where he says “There isn’t anyone you couldn’t learn to love once you’ve heard their story”.

This really struck a chord because out of all the marketing I do and have done over the past 24 years, it’s been the interviews where I capture people’s stories that consistently leave an impact.

Watch the complete 20 minute TED talk to get a lot of inspiration from one of the most accomplished storytellers of our time but more importantly, seek capturing stories from your company, your coworkers, your vendors and your customers if you want to experience the most powerful marketing tool I’ve found.