A Logo Redesign Nobody Notices

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Hey there! Let’s upgrade this website logo without changing it too much so that other uses can change more gradually.

Kind of like how Mr. Disney upgraded me in 1939

So there you have it Battaglia. A work of Art! Like me!

Thanks Mickey

So, this is the logo on their current website which we’re rebuilding

This is the sign in their lobby

I’m noticing the 3 lines are different

And the bottom text is italicized on the sign but not on the website

Let’s adjusted those lines to flow from top to bottom

Next, sans serif font is easier to read on the web and 

I noticed when at this client’s facility that their desks are super clean and organized. Sans Serif is considered a cleaner look which helps communicate that.

Now, I don’t believe “Industries” and “Inc” communicate important information from a branding standpoint — so let’s leave make room for the elements that matter

And, to that end, the words “Mechanical” and “Electrical” are the two most important words for someone meeting their brand for the first time so let’s make sure those are the most important 

and let’s keep using the lines but put them to work balancing the logo and accentuating the key words.

A quick adjustment to the color palette — brighten up that blue

And finally, let’s combine the drop shadow and the outline into a solid color perspective — making sure it works on a solid blue background

So there you have it Battaglia. A work of Art! Like me!